eNgagency

Finding a pricing model that is both profitable and competitive can be one of the most challenging aspects of running a business. There is a fine line to walk between making an irresistible offer that will get a "yes" from your target market and still generating enough revenue to pay your employees and make a profit. The question "how do digital agencies make money?" is one of the most common questions asked by newcomers. There are a number of different approaches that can be taken when billing customers by agencies. The following are the predominant types of pricing models: 1. Retainer Because retainers make it possible for agency owners to plan ahead, the retainer model is used by the vast majority of agencies. This is especially true when retainers turn into long-term clients. As a result of the stability provided by guaranteed upfront payments, advertising agencies are able to provide their customers with superior outcomes. It should be noted that predictability